Pay-per-click (PPC) marketing uses online marketing tools such as Google Adwords, Facebook Ads, LinkedIn Ads and Bing Ads to drive traffic to your site and to promote your products or services. However, you only pay the host when someone clicks on the ad.
PPC advertising should be geared towards a specific landing page, which contains information that is relevant to the advertisement, and the page should contain a strong call-to-action.
This method usually offers high conversion rates, and our PPC specialists will create and manage your PPC campaign. We develop bespoke full-service campaigns around your budget and deliver the results you are after.
Why Use PPC?
PPC is an effective tool for driving targeted traffic to your site. Adverts are specifically designed to be found according to the keywords you wish to optimise, which targets your desired audience.
This method is particularly useful for short and medium term promotions, as it offers immediate exposure, resulting in immediate traffic, which may lead to immediate sales. PPC allows you to be more specific about your target audience.